Miniature Danish-Norwegian-French dictionary, via Tomasz Sienicki, Wikimedia Commons Creative Commons Before you grimace, let’s get one thing straight: this post doesn’t necessarily concern marketing or advertising; it concerns writing clearly and concisely. Yes, I’m going to use businesses’ websites — …

What it is: Clearly and concisely defining your product or service Read more »

I know its bordering on passé to write blog posts criticizing people and businesses for their shortcomings, but I feel it necessary to present another example of what I discussed over a week ago. In that post I discussed how …

Consistent web design, writing of web content (redux) Read more »

Briefly, here are a couple of observations I made while researching Laboratory Information Management Systems (LIMS) for a client today: 1.Be clear and consistent with your site’s navigation. A frustrating example today was Sarlatech.com. (For some reason my thoughts drifted …

Consistent web design, writing of web content key Read more »